As I have touched on before, to make a true impact on the world you need to change your mentality. Yes, recycling is important but reducing your consumption upfront is crucial. At the end of the day you can try to reduce as much as you possibly can but realistically the world we live in with our families there is a certain level of day to day life you cannot change and you must consume. It is clearly not standard for today’s typical family to live in a one room cabin with no couches or decorations to reduce their consumption. Even if you veer more to the minimalism mindset, your family still consumes toilet paper, you still sleep on a mattress with sheets, your kids have toys and stuffed animals and so on and so forth. It is nearly impossible to not consume.
To make a difference you do not have to make extreme cuts to your lifestyle. If everyone made smaller changes there could still be a huge impact to the world. The harsh reality is that the plastic wrapper you threw out is not the straw that will break the camel’s back.
Large corporations that pollute and do not care about their environmental impact is what is most damaging. In the environment we are in now with less and less governmental regulations on these companies, you can make a change with which companies you choose to support.
Just like people, there are companies that put a higher importance on their environmental impact. However, due to the sheer scale from their production a company’s impact on the environment, whether it is good or bad, is exponentially greater than an individual. Hence the importance of supporting companies with the best values and mission and those that truly care about the choices they make and the greater good than simply the bottom line.
We need to help push industry forward to realize there is a business model that can be successful in both dollar returns as well as sustainability.
What are B Corps?
Luckily, there is a certification to make this easy!
“B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.Today, there is a growing community of more than 2,100 Certified B Corps from 50 countries and over 130 industries working together toward 1 unifying goal: to redefine success in business.” – Certified B Corporations
B Corps are held to the highest standards of social and environmental impact, transparency, and accountability and aim to use the economy to solve the world’s problems. They are…
68% more likely to donate profits to charity
47% more likely to use renewable energy
28% more likely to have women and minorities in management
45% more likely to give bonuses to non-executive members
(Source: B Corporation)
Which common companies are B Corps?
You may be surprised which companies you already love that are doing good for the world. By knowing these companies, and choosing to support them, you are making your dollar go even further.
Patagonia concentrates on a love of the environment and the wild. They began creating products for the outdoor sports with an approach based on utility and minimalism. They recognize that in order to enjoy the wild, you must fight to preserve it and help stop the decline.
A producer of drool worthy ice cream and treats, Ben & Jerry’s is determined to create products using only high quality ingredients from cows not treated with hormones, all while having a sustainable business model. They work to eliminate social injustices and support initiatives to spread peace across communities locally and internationally.
Warby Parker recognized the monopoly the eyewear industry held. Due to skyrocketing prices, eye health was becoming a luxury only the wealthy could afford. They decided to fight that and create a cost conscious prescription product for $95 (versus hundreds). With every pair of glasses sold, one pair is donated to someone in need.
Method keeps your life and home clean without dangerous chemicals around your family. They have created eco-friendly products with natural, biodegradable ingredients. They strive to eliminate damaging business practices by ensuring their products and the packaging are safe for the world and you.
These are just a few of my favorite well-known B Corps working to change the world. I encourage you to take a look here and see which of your favorite companies are on a mission for change. By purchasing your needs from B Corps, you can contribute to a large scale difference on changing the mentality of industry for the better.