If you are a business and you want to increase your social media engagement, then here are some top tips that will help you to stand out from the crowd.
Choose the Right Channels
The first thing you need to do is choose the right channels. A lot of businesses make the mistake of trying to sign up with as many channels as they can, but this can work against you. If you spread your brand too thin then you may find that you don’t have the time or the resources required to make your presence stand out. It’s better to choose a few channels to begin with, so you can focus your energy accordingly. If you tend to post a lot of pictures and have a hard time coming up with captions then Instagram could be the way to go. If you tend to prefer wordier posts then Facebook could be more suited to your brand.
Know your Audience
When it comes to social media, one important thing to take note of is that there is no such thing as one-size-fits-all. Before you post any content to your channel, you need to make sure that you personalise and target your content. You can then learn what your audience prefers. Follow your competition and find out what they are doing as well. This will help you to take the right steps, so you can benefit yourself later down the line. One thing to be wary of when studying your competition, would be the use of a social media bot, as this could influence your results.
Great Visuals
The imagery you use for your social media pages will play a huge role when it comes to standing out. Make sure that you only ever use high-quality imagery and that you also use graphics sized to everything. This will help you to make sure that you don’t end up cutting things off, and that they do not become blurred and hard to read. Where possible, you should be using your own products, and taking photos yourself. Stock photos can be glossed over quickly, but unique content is the main driver of trust.
Unique Copy
Unique imagery is important, but so is unique copy. Your copy will play a huge role when it comes to engaging your audience. If you haven’t established a voice yet then now is the time to do that. Make sure that you use the same tone at all times and implement some branding guidelines, so you can make sure that everyone is on the same page. If you are B2C then adopting a more conversational approach may be the way to go.
Engage with Followers
There is no point in you taking the time to invest in social media, if you are not using it to engage with your followers. This is so important when it comes to social media. Engagement can mean you responding whenever your brand is tagged, or it can mean replying to a customer who may have mentioned you and your brand. Either way, you have to make sure that you do what you can to stand out here, so you can benefit yourself going forward.